I see a lot of things in the domain industry that are hard to explain. I see domain names that shouldn’t delete for 5-10 years and they delete. Domains you wouldn’t expect to sell for a certain price and they do. I see domain names delete the very same day they expire. I see spikes in traffic on domain names I own but never find out why. Many of these go unexplained.

Today I was checking my stats at Fabulous.com where I have 98% of my domain names parked. The odd thing that I noticed today was 30,000 + impressions for yesterday’s stats. That number is not normal to me, so I was interested to see what was getting all these impressions and figured it was just ONE domain.

Not the case. About 12-15 domains held the majority of these impressions and they never got even near that amount any other day that I have owned them.

So what makes a massive amount of impressions happen to 12 + domain names? I don’t know really and I tried to pick out a pattern (registrar, expiry date, length etc) but was unable to see one.

Now these domains would get maybe 5-20 impressions each on a normal day but yesterday and today’s stats are on track to do it again? These are the impressions for Yesterday alone.

  • BorrowBucks.com 2154 impressions
  • BlockAdult.com 599 impressions
  • BuckYou.com 992 impressions
  • CardioDrugs.com 635 impression
  • CreativeServers.com 1145 impressions
  • CustomDefense.com 1620 impressions
  • EditHelper.com 1083 impressions
  • ExpressCopyright.com 1593 impressions
  • FaceCash.com 1274 impressions
  • FieldWriter.com 647 impressions
  • Sedie.com 623 impressions
  • SeoBuddy.com 1519 impressions

The only thing that I can think of is Bot Hits which always show up as "impressions" but my big question is Why these domains? Again, no real pattern that I can see besides 3 start with B, 3 Start with C and the rest have 2 that start with E, F and S. It’s kind of odd, but that’s the only pattern besides them all being .com and all being parked with Fabulous.com .

Have you seen spikes like this for a group of domain names? I have seen it with One Domain but never a group that really do not show a clear pattern. If you have, were you able to figure out why?