I see a lot of things in the domain industry that are hard to explain. I see domain names that shouldn’t delete for 5-10 years and they delete. Domains you wouldn’t expect to sell for a certain price and they do. I see domain names delete the very same day they expire. I see spikes in traffic on domain names I own but never find out why. Many of these go unexplained.

Today I was checking my stats at Fabulous.com where I have 98% of my domain names parked. The odd thing that I noticed today was 30,000 + impressions for yesterday’s stats. That number is not normal to me, so I was interested to see what was getting all these impressions and figured it was just ONE domain.

Not the case. About 12-15 domains held the majority of these impressions and they never got even near that amount any other day that I have owned them.

So what makes a massive amount of impressions happen to 12 + domain names? I don’t know really and I tried to pick out a pattern (registrar, expiry date, length etc) but was unable to see one.

Now these domains would get maybe 5-20 impressions each on a normal day but yesterday and today’s stats are on track to do it again? These are the impressions for Yesterday alone.

  • BorrowBucks.com 2154 impressions
  • BlockAdult.com 599 impressions
  • BuckYou.com 992 impressions
  • CardioDrugs.com 635 impression
  • CreativeServers.com 1145 impressions
  • CustomDefense.com 1620 impressions
  • EditHelper.com 1083 impressions
  • ExpressCopyright.com 1593 impressions
  • FaceCash.com 1274 impressions
  • FieldWriter.com 647 impressions
  • Sedie.com 623 impressions
  • SeoBuddy.com 1519 impressions

The only thing that I can think of is Bot Hits which always show up as "impressions" but my big question is Why these domains? Again, no real pattern that I can see besides 3 start with B, 3 Start with C and the rest have 2 that start with E, F and S. It’s kind of odd, but that’s the only pattern besides them all being .com and all being parked with Fabulous.com .

Have you seen spikes like this for a group of domain names? I have seen it with One Domain but never a group that really do not show a clear pattern. If you have, were you able to figure out why?

5 Responses to Unexplained domain happenings


  1. webfeger
    Dec 30, 2008

    Thanks for your posting – one of my customers just got such a mail…


  2. Randall Brown
    Dec 30, 2008

    Interesting, My domains do not get many impressions, But If my domains got 30000 impressions without any advertisement I would be wondering also. Good luck finding the answers.


  3. Scott
    Dec 30, 2008

    Know what’s sad? Your parked sites are getting more impressions than my blog :(

    **Jamie Says**
    I hear you! The bad thing, these impressions are not making any Money on the domains so the numbers do not really matter all that much. I still have not figured out “why” the numbers are up like this.


  4. Mick
    Jan 01, 2009

    I have had an increase in my portfolio as well. Strangely ONE domain has been busy in just about all of them with no know explanation. http://www.metabusqueda.com.ar which I have never heard of before seems very active. Since I have an english website and cannot speak .ar I have no clue why or what the site does although it just looks like a search engine.

    Does anyone else know what this site is about and why it would be so active through December?

    Thanks, happy new year to all

    Mick

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