Google Trends allows you to see what "trends" people are currently searching for. I have talked about Google Trends many times, but this is such a Powerful tool.

To me, the Google Trends Lab home page is not overly that exciting and something that I really do not use all that much but it’s the "More Hot Trends" link that I use. This provides you with the top 100 trends for the hour. You can choose a different date if you wish, but the keys are the current trends, the trend chart, and related searches if you click on the keyword phrase.

If you keep in mind that 32 Billion searches are done on Google per month, this means in order to be in the top 100 even per hour at Google Trends is a Big Deal and a lot of people are searching that term. Many stay in the daily trend All Day. Many stay in the trend for a week at times.

Knowing these Keywords and many are Long Tail, can help you use Google Adwords for advertising. The keywords can be used if you offer a matching product on your website. If the trends are showing that a lot of people are currently searching for it, can allow you to match that trend and offer that product as a "Featured Product" on your site.

If you look at the internet as this… The internet is about providing what people search for. This is done by website / domain owners. What matches best to what people are looking for, Google provides it with search engine results. If you have some what of a popular site already, you can rank near the top of Google really quickly (lower returns on Google, the more likely). Like in an hour or less for many long tail keywords which can greatly increase your visitors. More visitors can equal higher sales or at least the Chance!

What you have to decide is what keyword phrase in the current trend is "not a one time thing" and will likely be searched for again the next day, in a week, or month or be the next big thing. Secondly, you have to decide what can make you money and how your going to make money using the term!

The easiest way to use these tools is with a blog. Very easy to update, add things, change things etc. "Normal" websites can have the same effect but it seems to me that Google will post a Blog higher many times then a normal website. Now blogs can have a "store" and offer products and services and the other way around. A "store" can have a blog. Using your blog to direct your customers is and can be key! Having a blog attached to your "website" is a very good idea IMO.

Google Trends can also be used as a News Source. This will many times provide you with the latest buzz and shows you what people are looking for NOW and why!

Google Trends can help a writer of a blog, for things to blog about and provide what people are looking for.

Google Trends can be used as a brainstorming tool for those who think outside the box!

If your not using Google Trends, I suggest you check it out! If you already use Google Trends and I didn’t provide some other things that you can use it for, please feel free to help others and leave a comment.