Domain name parking has declined in the past year or so but it’s not dead either. I really do not "depend on" domain parking revenue but I see it as an added bonus!
I do park 95% of the domain names I purchase, but I use the parking system as a chance to earn some income but also use domain parking as a way to offer my domain names for sale via Fabulous.com .
If you do not park the domain, you lose the chance of earning some income unless you use the domain as a minisite or full development.
Minisites and development also cost money, as with domain parking it’s free. Parking companies simply take a cut of the revenue earned.
On 7-9-2009 I had one domain earn $51.38 and to top it off… that was on 3 Clicks!
The total stats for the day were, 60 impressions ~ 3 Uniques ~ 3 Clicks ~ Revenue $51.38 for the day. That’s about $17.12 Per Click. The number 0 above is "Sales", which I guess I never really understood that number for parking stats.
Related keywords used are: Credit Cards, Refinancing and Debt Reduction but the domain name also has to do with these keywords.
Now does this happen every day with this specific domain name? No, but it does happen to earn some money from time to time and yes, even over $50 in one day. Heck, I didn’t even have to spend a couple hundred dollars to earn this $51.38 in one day or the total $67.31 it’s earned the past 13 days. 
Keep in mind that it’s OK to try things, but domain name parking has been around for some time and still works.
Cole
Great post Jamie! What company are you using to park your domains?
Jamie Zoch
@Cole,
Fabulous.com
robb
As traditional media downsizes, newspapers get thinner or discontinue, that advertising money has to go somewhere, even in a down economy. Plus if done right advertises can more easily measure the response and revenue from online advertising, as opposed to a newspaper or magazine ad.
Ed - Michigan
Jamie,
Since you share so much, thot I would too.
I bought a name in April / 2008.
I let the parking company do their thing
until October 15th of 2008. Then I tweaked
it myself from what I learned from your
blog and others. It does not rank at
all on Google, this is just Yahoo Revenue!
I figure what the heck, just leave it
alone !!
thanks Jamie for you insight.
Ed – Michigan
==============================
Month Total
7/2009 31.3683 (to date)
6/2009 65.86860019
5/2009 115.2742002
4/2009 36.33220012
3/2009 89.28020077
2/2009 79.13699985
1/2009 60.25689951
12/2008 28.368087
11/2008 48.9236724
10/2008 10.7461945
9/2008 0.292
8/2008 0.174
7/2008 0.042
6/2008 0
5/2008 0
4/2008 0.025
==============================
Francis Simisim
wow, congratulations but just out of curiosity what was the category or topic of that domain name? Is it a premium TLD?
Jamie Zoch
@Francis,
It’s a .com and as I stated in the post, the category is Credit Card ~ Refinancing ~ Debt Reduction related.
Jamie Zoch
@Ed,
Great Job! Yes, I always take the time to adjust a domain to the best way that I think it will convert. I never trust the default settings from the parking company as they are almost always off keyword wise etc.
Francis Simisim
Interesting, I heard the card, bank or investment CPCs are high. But I never thought it would be that high. Thanks for sharing Jamie.