Understanding the power of the internet and knowing how vital search engines are, being a website owner it is vital that you use terms that people are going to be searching for before they even search.

Here is an example of a post that I wrote late last night and how I decided what to use in the title and meta and tags to assist searches and provide them the help / answer (content) they needed.

~ I got an email which I know from experience that it was a domain name appraisal scam. Since people love to jump on Google (most or at least should) will search either the domain name used in the email, the name associated with the email and or the email address.

Since two domains were used in the email, Sedo.com and Macez.com, one is more popular and the other is not. Most will search for the one that is not and in this case Macez.com.

Since Macez becomes a vital keyword, because it will likely be searched for the most… that keyword needs to be in the Title, Meta Description, URL, Tags and clearly the content.

It is always best to try to match the keyword(s) that most will be searching for in those 5 vital areas and at least all in the meta description and meta keyword tags section.

Since a posting like this brings Great Help to the searchers by saving them time and money, many of these visitors become long time readers. Internet users enjoy finding helpful things and remember the sites that they got help from. Plus I know they all own domain names, thanks to the scammers so they are a target audience.

So was my posting about the recent domain name scam done correctly? Did people find what they were looking for when they searched? Did Google provide relevant data?

Yep! Google ranked my posting #1 for the search terms Macez.com, Macez, macez.com scam and I’m sure others. One thing I didn’t rank for, was the email address. I am not exactly sure why, as I included it in my Tags and it was in my content, but the email address got cut off in my meta description and I am assuming that is why I didn’t rank for it.

The two results that do rank for searching the email address, the #1spot is a grab of my story which sends them to DotWeekly.com, so that link was sending in about 75 to DW at posting as well.

I think with showing these stats, it shows these scam emails go out to A LOT of people. Clearly these stats are just from about 12 hours (not busy ones either) and secondly.. just my site and lastly for the people that searched when they got the email. 521 views of the story and over 16 comments.

As people continue to open their emails and for the ones that search the net to find out more info on the email, they will likely be visiting my story as well.

More people appear to search for the domain name used in the email, then the email address itself or the persons name (at least for the ones visiting my site) but I think these stats are pretty accurate.

The traffic for that one single post will continue to grow today and likely triple the amount of views it currently has. I was able to pick vital keyword that I thought people would be searching for, used proper simple SEO and provided content that was helpful to the user. That’s what the internet is all about!

I hope this was of some help for you and I was able to shed some light on something you may have overlooked.