Because BuyDomains just has proven you can! Yes-You-Can.com recently sold via cross promotion selling at Sedo.com for $1,888 USD. BuyDomains.com owns over 900,000 domain names and what makes them purchase some of those domains makes me scratch my head, but it also makes me scratch my head to see a double hyphenated domain name like Yes-You-Can.com sell for $1,888 as well!

Not only did Yes-You-Can.com sell for $1,888, but all other major TLD’s are registered!

To top that off, Yes-You-Can.net ranks #1 on Google for the matching search term: yes you can

Yes You Can

One of the biggest downfalls to a hyphenated domain name IMO, is people visiting the site via direct navigation can and often do forget to include the hyphen in the domain name. This can mean lost traffic if you do not own the non-hyphenated  version of the domain name. It also sucks to type!

Add in the fact of TWO hyphens in a domain name and you double your chances of missing a visitor and it double sucks typing it.

I also personally feel that for branding purposes, a hyphenated domain name doesn’t look very professional.

The one thing hyphenated domain names do well from time to time, is rank well in search engines when developed. Why is this? If the term is commonly separated when typed, the spaces are seen the same way by Google as the hyphen. A hyphen, period etc. are simply seen as a "space" by Google. I do not have hard evidence this is proven to work besides the above stated, but it makes sense to matching "the exact search term". The search term yes you can has over 142 Million results and a double hyphenated .net domain ranks #1.

It can get frustrating as a domain investor when you see these types of sales. If you happen to own "better" domains and then see a double hyphenated domain sell for $1,888, it can make you wonder what you are doing wrong and can not sell the "better" domain for that kind of price. I know it happens to me all the time!

Yes-You-Can.com doesn’t show much, if any sign of getting very much traffic and is pretty unlikely to get any traffic based on the SERP of the .net, so that factor into pricing is not likely. The .com buyer doesn’t appear to be the owner of the .net, so it doesn’t appear to be a cover buy.

My guess is the .com buyer saw what the .net own is doing with using the .net and figures they can do it with the .com.