so don’t screw it up~
Why be in a "rush" when you are writing up your sales pitch? Most people write about 2 maybe 3 lines of text and that’s it. 9 times out of 10 this little write up is going to contain wording that nearly ALL domain sale write up’s have… Premium, Great Domain, Don’t miss out, Last Chance, Need to sell for another project etc.
Be Different! Put some time into your write up! Facts are GREAT! Build the HYPE! Prove it!
Provide examples of your claims. Prove your domain is Priced Right. Let people know how you handle the deal from start to finish.
Remember, your not just selling your domain, your gaining a customer with this sale!
When you push your domain for sale, you want it to be the Only Time it’s for sale. Listing and relisting and listing again just lowers the value. Get it right the first time!
The HYPE is really what sells the domain, but you have to build it. Think about this "bailout package". Congress sold it on Hype and Fear. Nobody in the public read it and I’m sure many congress and house members didn’t either!
That was a bailout package for nearly a TRILLION DOLLARS. You are likely selling something for a Thousand or a few thousand. Hype, Facts and being different will help you sell your domain names no matter what!
Jake Fedosky
Great advice.
Nothing beats a personalized sales pitch, with a few claims to back up your price.
In my experience:
Stating that you are pitching to their competitors,
Showing comparable sales,
& Stating that it might be the only chance they can get their hands on this name
Those seem to close more sales
Also, I like the new logo!
Damir
Great post Jamie.
It works well when a seller creates a NEED to buy a product (domain name or otherwise).
Steve
Damir – I need to buy a house and a few grand short so I listed 45 premium names ending tonight on ebay at 1% of the portfolio value of $209K. I have 2 watchers but no bidders. I believe this is a steal but maybe the reserve is 2 high.
Stephen Douglas
Don’t forget a time limit too. I agree with Jake that letting them know you’re contacting their competitors could raise some concern, but I haven’t really noticed a difference in conversions using that tactic. Most of these business don’t even get why they need the domain…
Lots of education needed out there, folks.
**Jamie Says**
I agree Stephen. A time limit is a Great Idea to add. I also agree about the educating but it needs to be done with Short and to the point Facts. Think of it this way, end users “search on google” for something they already know! Why people search UrlHere.com in google, is just Proof of this!
Russ
Customized sales templates. I have developed my own that I have used on Ebay and few other places. Have to agree for the most part sell honest hype. Basically emphasis the potential. If it is a top keyword in a major industry like ‘pecan’ attached to a less relevant keyword then show examples of that keyword selling for a XXXX amount. I used this once on a domain that I sold for peanuts. The gentlemen was shocked! And snatched it up. He is sitting on it now and negotiating with major industry players in that ‘nut’ industry. I will say do not go to cheap. But be reasonable and you will succeed. I did sort of a fire sale just to test. I recommend steady moderate pricing. Clarity and hype with real backup benefit statements will help you out greatly. Domain on!