Having the right domain name for your website is only a piece of the big puzzle but it’s also a vital link! Using the right domain name from the start is like a happy marriage but sometimes an ugly divorce needs to happen to make things work.

There are a lot of men and women in this world but not all of them will be right for you to marry. Some do marry, but get divored and remarried. Heck, even several times over and over again.

The very same thing happens with domain names.

Websites get launched with a domain name but often it wasn’t the "right" domain name and a divorce was in the works from the start.

Some websites get launched with the right domain name and a happy a marriage lasts a very long time. This also happens in real life. My grandparents were married for over 70+ years until my grandfather passed away this year at 96.

Some domains "kind of work" for a website, just like some marriages "kind of work" for some couples, but would it work out "better" with a new partner?

Business is about relationships as well and having the right one can be very important.

Here are a couple things to consider about your domain name and the relationship you have with it. Even if you been with your domain for a long time, doesn’t mean the "marriage" is working all that great.

~ Does it take you longer to Explain your domain name then it takes to simply pronounce it?

* Powerful domain names speak for them self about your business and what you offer simply by looking at it! Your domain name should be working For You and not against you! Domain Names are not license plates and "shorter" is not always better!

~ Do you hate going out into public with your domain name?

* Powerful domain names not only speak for themself, they send a clear message when used in advertising. No matter if your domain name is used in web advertising, printed on anything or spoke about any place, it should be clear and you should be Proud of it!

~ Do you think people avoid you because of your spouse?

* Powerful domain names welcome people in the door. Powerful domain names allow for you to have customers at your door the very first day you open (direct navigation)! Powerful domain names allow you to make new business relationships. Powerful domain names add trust.

~ Do you "pick" your domain names simply because they are "available to register"?

* How many pieces of land do you see that you can buy for really cheap? How many "good things" can you buy for really cheap? I can say it simple like the single ladies say about men: "All the good ones are taken". Same thing with domains! If you want to purchase a powerful domain name, it’s going to be owned by somebody already and your going to have to come to an agreement with the current owner if you want to own it!

Money can be well spent on a domain name and it can also be wasted! If you do not know how to fix your car, do you fix it yourself? Buying a domain name is not easy and should not be done by yourself if you do not know the very basics of the internet. Just because you can buy something, doesn’t always mean it’s the right one for you or your business. You want a long marriage with your domain name, so if your not sure what you are doing, hire somebody who does when you are making your domain purchase.